Or a restaurant chain wants send coupons in their emails. And set an archiving time period for our assets. But to recap, Einstein features are available both from the Einstein menu and from Einstein Overview, which appears on the Einstein menu in Salesforce Marketing Cloud. Instead of asking ‘what email do I need to send on Friday?’ marketers need to consider things like ‘what is in my content pool?’ “Do I have enough images?’ or ‘What content is expiring?’. Hear what our enterprise clients have to say about us. Fatigue rules prevent a Subscriber from seeing the same image more often than you want them to. You can set fatigue rules for all asset classes, or create a rule for individual asset classes. With business rules, you will need to identify fatigue rules that are relevant for your audience, along with identifying exclusion rules and profile attribute mapping. And in addition to these, the marketer can define some simple business rules. [click Cancel, click Settings], [click Configure Profile Attributes > Edit], This profile attributes page enables us to define valid field names and values from our consumer profile data extension [click tab, then click original tab, click settings], From the ‘Manage Attributes’ button, we can also set our data extension to synchronize on a recurring schedule. My name is Eliot Harper and I’m a Senior Marketing Technology Architect at CloudKettle. Attributes you synchronized from your consumer profile data extension appear in the second column. Einstein Discovery derives customer insights using your CRM data as well as other internal and external data sources such as your website, email marketing campaign results, or social media. Next, you can expect to see support for content-related subject lines in an upcoming release. To set up custom Email Insights, go to Setup > Einstein > Einstein Sales > Einstein Activity Capture > Einstein Email Insights. Please note, after you add a key word, you cannot change it, so be sure the key word is what you are after. And just to emphasise here, Super Messages are only consumed when an email is opened. In this session, I’ll be introducing Einstein Content Selection for Salesforce Marketing Cloud. Let’s now look at Einstein Content Selection in Salesforce Marketing Cloud. “ So, if you send an email to 10,000 Subscribers and have an open rate of 30 percent, then you will consume 6,000 Super Messages (in addition to the Super Messages used to send the 10,000 emails). Note that using consumer metadata and business rules is entirely optional, you can use Einstein Content Selection just with the asset class and start/end dates. The additional attributes you included in the asset catalog file appear in the first column. Pardot Einstein is a set of AI-powered features for Pardot marketing automation, namely Einstein Behaviour Scoring, Einstein Lead Scoring, Einstein Campaign Insights, and Einstein Attribution. [click settings]. And you can even set defined rules to determine which piece of content certain groups should see or shouldn’t see. First, Salesforce AWS servers capture the data. And we’re done. Within Salesforce (or whatever email client you’re using), Einstein uses NLP to scan your inbox for the most pressing contacts, leads, and opportunities in need of a response. Finally, another roadmap item is time and timezone support for start and end dates. This also aids while defining future customer segments, content and journeys. Fallback assets are defined for each class and are displayed when when no matching content is found for a Subscriber, if the asset has the fallback option enabled. Fallback assets in Einstein Content Selection are defined for each asset class and are displayed when Einstein cannot select an image in a given asset class. Now, I’d like to share some upcoming enhancements that we can expect to see in future releases. For example, if you have content in multiple languages, then you can create rules so Subscribers in respective geographies should receive the respective localized content. The ‘Add Consumer Profile from Data Extension’ setting enables us to select a sendable data extension with the attributes we defined in the previous step. Please note, after you add a key word, you cannot change it, … Finally, you will need to configure your asset catalog at a business unit level, so each Business Unit that you are sending emails from uses a different catalog. For example, perhaps you want to use an exclusion rule to suppress offers to premium customers who consistently make large purchases. Get to know our team and their expertise. [click Edit on one row], We can define the attribute name and supporting values based on our attribute taxonomy, or enable users to add their own values when they add new assets. Next, it will use a Fallback image for that asset class, if it exists. For example: as seen in the screenshot below, the customer is explicitly mentioning that he/she is not interested. This provides a dashboard, indicating overview metrics for each enabled Einstein feature and also indicates which features haven’t yet been enabled. And I’m really excited to be presenting the third of this four part webinar series on Mastering Einstein for Salesforce Marketing Cloud. Natural language processing Einstein helps in knowing that the emails are quiet significant and … Enable Einstein Data Insights From Setup, enter Einstein Data Insights in the Quick Find box. Exclusion rules are conditions you set that tell Einstein Content Selection when not to select a particular type of asset for a subscriber. 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